“Chimes” is the third single from the new album by The Joy Formidable Into the Blue, due for release on 20 August 2021 on limited edition colour vinyl, CD and digital download on Hassle Records. It follows “Back To Nothing” and “Into The Blue”, which were dubbed “as confident and impressive as ever” by Huw Stephens on BBC 6 Music.
Lead singer and guitarist Ritzy Bryan comments:
“We filmed the video in a beautiful, old barn in Southern Utah that shared a pen with the animals next door. I wonder if they enjoyed the show?! When the sun started falling at dusk, these beautiful patterns of light beamed through the cracks in the wood. Nature’s light show at its finest. There’s a tiny homage to Snow White with the animated bird. It represents a real-life moment that happened to me last year that felt symbolic of someone I’d lost; not just a visit from a little bird but a message that everything was going to be okay and to live life to the fullest.”
It is a gloriously imaginative video, straightforward in that it is a single location but stunningly and dramatically executed. The new album was written in North Wales and later completed at Ritzy’s home in Utah. The trio has stated that this album came from a place of moving through the most challenging of times to find love and inspiration again.
The Joy Formidable also launched TJF Music Club in 2019. Originally conceived as a hub to share exclusive tracks and merch, it obviously became so much more for the band in the last year. They played online shows and connected with fans from around the world. They wanted to develop a new culture of direct artist support where artists can empower themselves. How wonderful to have had that in place before the word shut down.
You can find out more about TJF Music Club on their website.
Watch the video for The Joy Formidable Chimes, here: